When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.
Since we know ourselves so well, we unconsciously try to relate everything we see to ourselves. Obviously, we do that with other human faces, but also with when there are no human features involved. Only the recognition of our body’s proportions in a design is enough for us to perceive the design as being familiar and harmonic.
This is the reasoning behind headless mannequins. We subconsciously take what is on display and substitute ourselves for the mannequin due to the lack of ‘human’ in the image.
So faces add a human touch to your website – they help you trigger your emotions, which make them a powerful design element. Here are 10 effects human faces can have on your visitors.
Old Viola, at the door, moved his arm upwards as if referring all his quick, fleeting thoughts to the picture of his old chief on the wall. Even when he was cooking for the “Signori Inglesi”—the engineers (he was a famous cook, though the kitchen was a dark place)—he was, as it were, under the eye of the great man who had led him in a glorious struggle where, under the walls of Gaeta, tyranny would have expired for ever had it not been for that accursed Piedmontese race of kings and ministers. When sometimes a frying-pan caught fire during a delicate operation with some shredded onions, and the old man was seen backing out of the doorway, swearing and coughing violently in an acrid cloud of smoke, the name of Cavour—the arch intriguer sold to kings and tyrants—could be heard involved in imprecations against the China girls, cooking in general, and the brute of a country where he was reduced to live for the love of liberty that traitor had strangled.
Giorgio! thou passionate man! Misericordia Divina! In the sun like this! He will make himself ill.
Then Signora Teresa, all in black, issuing from another door, advanced, portly and anxious, inclining her fine, black-browed head, opening her arms, and crying in a profound tone — “Giorgio! thou passionate man! Misericordia Divina! In the sun like this! He will make himself ill.” At her feet the hens made off in all directions, with immense strides; if there were any engineers from up the line staying in Sulaco, a young English face or two would appear at the billiard-room occupying one end of the house; but at the other end, in the cafe, Luis, the mulatto, took good care not to show himself. The Indian girls, with hair like flowing black manes, and dressed only in a shift and short petticoat, stared dully from under the square-cut fringes on their foreheads; the noisy frizzling of fat had stopped, the fumes floated upwards in sunshine, a strong smell of burnt onions hung in the drowsy heat, enveloping the house; and the eye lost itself in a vast flat expanse of grass to the west, as if the plain between the Sierra overtopping Sulaco and the coast range away there towards Esmeralda had been as big as half the world.
Signora Teresa, after an impressive pause, remonstrated — “Eh, Giorgio! Leave Cavour alone and take care of yourself now we are lost in this country all alone with the two children, because you cannot live under a king.”
Eh, Giorgio! Leave Cavour alone and take care of yourself now we are lost in this country all alone with the two children, because you cannot live under a king.
And while she looked at him she would sometimes put her hand hastily to her side with a short twitch of her fine lips and a knitting of her black, straight eyebrows like a flicker of angry pain or an angry thought on her handsome, regular features.
It was pain; she suppressed the twinge. It had come to her first a few years after they had left Italy to emigrate to America and settle at last in Sulaco after wandering from town to town, trying shopkeeping in a small way here and there; and once an organized enterprise of fishing—in Maldonado—for Giorgio, like the great Garibaldi, had been a sailor in his time.
Sometimes she had no patience with pain. For years its gnawing had been part of the landscape embracing the glitter of the harbour under the wooded spurs of the range; and the sunshine itself was heavy and dull—heavy with pain—not like the sunshine of her girlhood, in which middle-aged Giorgio had wooed her gravely and passionately on the shores of the gulf of Spezzia.
You go in at once, Giorgio
“You go in at once, Giorgio,” she directed. “One would think you do not wish to have any pity on me—with four Signori Inglesi staying in the house.” “Va bene, va bene,” Giorgio would mutter. He obeyed. The Signori Inglesi would require their midday meal presently. He had been one of the immortal and invincible band of liberators who had made the mercenaries of tyranny fly like chaff before a hurricane, “un uragano terribile.” But that was before he was married and had children; and before tyranny had reared its head again amongst the traitors who had imprisoned Garibaldi, his hero.
There were three doors in the front of the house, and each afternoon the Garibaldino could be seen at one or another of them with his big bush of white hair, his arms folded, his legs crossed, leaning back his leonine head against the side, and looking up the wooded slopes of the foothills at the snowy dome of Higuerota. The front of his house threw off a black long rectangle of shade, broadening slowly over the soft ox-cart track. Through the gaps, chopped out in the oleander hedges, the harbour branch railway, laid out temporarily on the level of the plain, curved away its shining parallel ribbons on a belt of scorched and withered grass within sixty yards of the end of the house. In the evening the empty material trains of flat cars circled round the dark green grove of Sulaco, and ran, undulating slightly with white jets of steam, over the plain towards the Casa Viola, on their way to the railway yards by the harbour. The Italian drivers saluted him from the foot-plate with raised hand, while the negro brakesmen sat carelessly on the brakes, looking straight forward, with the rims of their big hats flapping in the wind. In return Giorgio would give a slight sideways jerk of the head, without unfolding his arms.
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The shores on the gulf are steep-to all round; three uninhabited islets basking in the sunshine just outside the cloud veil, and opposite the entrance to the harbour of Sulaco, bear the name of “The Isabels.”
There is the Great Isabel; the Little Isabel, which is round; and Hermosa, which is the smallest.
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Perhaps the very atmospheric conditions which had kept away the merchant fleets of bygone ages induced the O.S.N. Company to violate the sanctuary of peace sheltering the calm existence of Sulaco. The variable airs sporting lightly with the vast semicircle of waters within the head of Azuera could not baffle the steam power of their excellent fleet. Year after year the black hulls of their ships had gone up and down the coast, in and out, past Azuera, past the Isabels, past Punta Mala—disregarding everything but the tyranny of time. Their names, the names of all mythology, became the household words of a coast that had never been ruled by the gods of Olympus. The Juno was known only for her comfortable cabins amidships, the Saturn for the geniality of her captain and the painted and gilt luxuriousness of her saloon, whereas the Ganymede was fitted out mainly for cattle transport, and to be avoided by coastwise passengers. The humblest Indian in the obscurest village on the coast was familiar with the Cerberus, a little black puffer without charm or living accommodation to speak of, whose mission was to creep inshore along the wooded beaches close to mighty ugly rocks, stopping obligingly before every cluster of huts to collect produce, down to three-pound parcels of indiarubber bound in a wrapper of dry grass.
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And as they seldom failed to account for the smallest package, rarely lost a bullock, and had never drowned a single passenger, the name of the O.S.N. stood very high for trustworthiness. People declared that under the Company’s care their lives and property were safer on the water than in their own houses on shore.
The O.S.N.’s superintendent in Sulaco for the whole Costaguana section of the service was very proud of his Company’s standing. He resumed it in a saying which was very often on his lips, “We never make mistakes.” To the Company’s officers it took the form of a severe injunction, “We must make no mistakes. I’ll have no mistakes here, no matter what Smith may do at his end.”
Smith, on whom he had never set eyes in his life, was the other superintendent of the service, quartered some fifteen hundred miles away from Sulaco. “Don’t talk to me of your Smith.”
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Then, calming down suddenly, he would dismiss the subject with studied negligence.
“Smith knows no more of this continent than a baby.”
“Our excellent Senor Mitchell” for the business and official world of Sulaco; “Fussy Joe” for the commanders of the Company’s ships, Captain Joseph Mitchell prided himself on his profound knowledge of men and things in the country—cosas de Costaguana. Amongst these last he accounted as most unfavourable to the orderly working of his Company the frequent changes of government brought about by revolutions of the military type.
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Perhaps the very atmospheric conditions which had kept away the merchant fleets of bygone ages induced the O.S.N. Company to violate the sanctuary of peace sheltering the calm existence of Sulaco. The variable airs sporting lightly with the vast semicircle of waters within the head of Azuera could not baffle the steam power of their excellent fleet. Year after year the black hulls of their ships had gone up and down the coast, in and out, past Azuera, past the Isabels, past Punta Mala—disregarding everything but the tyranny of time. Their names, the names of all mythology, became the household words of a coast that had never been ruled by the gods of Olympus. The Juno was known only for her comfortable cabins amidships, the Saturn for the geniality of her captain and the painted and gilt luxuriousness of her saloon, whereas the Ganymede was fitted out mainly for cattle transport, and to be avoided by coastwise passengers. The humblest Indian in the obscurest village on the coast was familiar with the Cerberus, a little black puffer without charm or living accommodation to speak of, whose mission was to creep inshore along the wooded beaches close to mighty ugly rocks, stopping obligingly before every cluster of huts to collect produce, down to three-pound parcels of indiarubber bound in a wrapper of dry grass.
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The political atmosphere of the Republic was generally stormy in these days. The fugitive patriots of the defeated party had the knack of turning up again on the coast with half a steamer’s load of small arms and ammunition. Such resourcefulness Captain Mitchell considered as perfectly wonderful in view of their utter destitution at the time of flight. He had observed that “they never seemed to have enough change about them to pay for their passage ticket out of the country.” And he could speak with knowledge; for on a memorable occasion he had been called upon to save the life of a dictator, together with the lives of a few Sulaco officials—the political chief, the director of the customs, and the head of police—belonging to an overturned government. Poor Senor Ribiera (such was the dictator’s name) had come pelting eighty miles over mountain tracks after the lost battle of Socorro, in the hope of out-distancing the fatal news—which, of course, he could not manage to do on a lame mule. The animal, moreover, expired under him at the end of the Alameda, where the military band plays sometimes in the evenings between the revolutions. “Sir,” Captain Mitchell would pursue with portentous gravity, “the ill-timed end of that mule attracted attention to the unfortunate rider. His features were recognized by several deserters from the Dictatorial army amongst the rascally mob already engaged in smashing the windows of the Intendencia.”
Early on the morning of that day the local authorities of Sulaco had fled for refuge to the O.S.N. Company’s offices, a strong building near the shore end of the jetty, leaving the town to the mercies of a revolutionary rabble; and as the Dictator was execrated by the populace on account of the severe recruitment law his necessities had compelled him to enforce during the struggle, he stood a good chance of being torn to pieces. Providentially, Nostromo—invaluable fellow—with some Italian workmen, imported to work upon the National Central Railway, was at hand, and managed to snatch him away—for the time at least. Ultimately, Captain Mitchell succeeded in taking everybody off in his own gig to one of the Company’s steamers—it was the Minerva—just then, as luck would have it, entering the harbour.
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